a new take on "traditional"

One of the things design gurus are constantly trying to do is explain and, or defend is the term “traditional” as we see it. The word immediately conjures up ideas and images in people’s minds, but not always the ones we think it should—or could.

Mitchell Gold + Bob Williams showrooms present a new way of looking at the (historically speaking) stuffy word. They claim to be modern, with a traditional spirit. And I love that. "A new take on traditional shapes. Silhouettes with an edge, but never edgy are dressed in a wardrobe of light, white & bright, all bound by a common factor of comfort".

Two thumbs up for Mitchell Gold + Bob Williams, I like it. "Traditional" has never sounded so refreshing.